The Power behind the Non-athlete celebrity endorsement deal | by Lesetja Thema | Medium
Signing James Harden is part of big endorsement push for Adidas | Fortune
Adidas to Ramp up US Sport Endorsement Deal
Key Takeaways From Adidas' Social Media Strategy | Socialinsider
Adidas Signs 15 Female College-Athlete NIL Deals to Celebrate Title IX – Sportico.com
Key Takeaways From Adidas' Social Media Strategy | Socialinsider
Adidas-Reebok deal poses challenge to Nike
Adidas to Sign Up to 500 Athletes for Endorsements - WSJ
Adidas Signs 4 Men's Basketball Players to NIL Deals - Boardroom
How Adidas Found Its Second Wind
Tuohy Goes Pro: Explaining Katelyn Tuohy's Adidas NIL Contract - LetsRun.com
Adidas signs Green Bay Packers quarterback Aaron Rodgers - Portland Business Journal
Athletes Sponsored by Adidas and Endorsed by Nike - Sportsicles: A Blog about SPORTS
How To Become A Sponsored Athlete: 6 Step Guide | OriGym
Naomi Osaka to Sign Biggest Adidas Deal With Female Athlete: the Times
What An Endorsement Means for the World's Biggest Sports Apparel BrandSports Networker
The Business Page: Nike, adidas dominate endorsement world - Sports Illustrated
These 13 Athletes Won the Most Lucrative Endorsement Deals | GOBankingRates
How Adidas Maintains its Edge in the Sports Fashion Industry
Nike vs Adidas: Who is leading the market?
FIFA
How Adidas Maintains its Edge in the Sports Fashion Industry
How damaging is an Adidas decision to pull its athletics sponsorship?
